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Prizes in the field of applied animation were awarded during the 21st Stuttgart Festival of International Film.

21st-stuttgart-festivalThe best productions in the field of applied animation received their prizes in in the fields of advertising, spatial communication and technology  at the Animated Com Award (held at the 21st Stuttgart Festival of Animated Film).

Sebastian Strasser won the Animated Com Award main prize with Vodafone's "Add Power" (endowed with a cash prize of 2,500 Euro).

The jury consisted of filmmaker and illustrator Kathi Kaeppel,  Lisa Heiland (Spokeswoman for the board German Producers Alliance - Film & Television, Berlin) Michael Preiswerk (Creative Director, Consultant) Prof. Thomas Hundt (CEO Jangled Nerves, Stuttgart), Joachim Lincke (CEO/Creative Director Mackevision, Stuttgart) and Mate Steinforth (CEO Sehsucht, Berlin).

The jury  found the spot to be characterised by its technical perfection and a blend of animated elements with live action footage. It transports through timing, aesthetics and the music of the Woodkid song "Run Boy Run" a feeling that goes far beyond a simple product advertising.

Polish animator Tomek Baginski received the Animated Com Award in the category of advertising with his BBC "Winter Olympic Nature" for the courageous decision to present a great historical sport event as a mythological test instead of a happy, dynamic event.

The Animated Com Award in the category technology went to István Zorkoczy for the game trailer "Watch Dogs: Exposed".

The Animated Com Award in the category spatial communication went to the New Zealand media installation "While you were sleeping: Frankfurt Book Fair" by Mike Mizrahi and Marie Adams. According to the jury, this fair exhibit shows "its strengths not only in the technical areas, but also in the conception: as a holistic scenographic installation."

The special award "Future needs Derivation – Individual Mobility" with a cash prize of 2,500 Euro, sponsored by the Daimler AG, was given to "1900-2000" by Caroline Le Duff, Gabrielle Locre, Agathe Pillot, Armelle Renac, Benoît Berthe and Vivien Risser. For the special jury this "past vision of the future à la Jules Verne in modern CGI with a twinkle in its eye connects the historical with futuristic technology".

 The winner of the "Lapp Connected Award" – endowed with 2,500 Euro, sponsored by U. I. Lapp GmbH, is the Dutch animated short film "Jack" by Quentin Haberham.

"The independent and emotion-laden aesthetics of the film transport technical details which are not visible on a daily basis", was the special jury's explanation for their decision.

The awarding ceremony was held in the premises of the Mercedes-Benz Museum on April 25, 2014. This year the Daimler AG,U. I. Lapp GmbH, ADC Deutschland and Animation Media Cluster Region Stuttgart are the partners of the Animated Com Award.

See more at the ITFS festival page.